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Rock Me Baby Records
The Challenge:
Rock Me Baby Records (RMBR) is a boutique children's
music label. With the 2002 holiday season approaching,
RMBR asked Lazlo Marketing to increase holiday sales.
The Solution:
RMBR had just won the prestigious 2003 Oppenheim award
but had not leveraged this accomplishment as a marketing
tool. Lazlo Marketing devised a campaign that showcased
this award to influence holiday purchasing decisions.
Existing and prospective retailers received a turn-key
solution to facilitate holiday orders and the national
media was exposed to this budding record label via
a targeted press release.
The Result:
• 25% increase in sales during the 2002 holiday
season
• 14% increase in new retailers
• Coverage in four prominent national publication
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