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New Canoe University
The Challenge:
New Canoe University is an e-learning website, offering
technologically simple, low-cost online courses, to
hobbyists and entrepreneurs in short, highly interactive
segments. Experts author the content and also teach
the classes, with assistance and learning expertise
provided by NCU. As a new brand, in a space where
others had failed, the company needed to establish
its identity online — and launch it offline,
simultaneously to drive awareness and registrations.
The Solution:
Lazlo Marketing launched the company's online presence,
by overseeing the design of a polished, functional
website completely aligned with the company's identity
and vision. The launch of a high caliber website coincided
with strategic participation in a major industry trade
show, where the brand was launched, 9000 qualified
prospects were engaged, leads were captured, press
was met, and essentially — people, places and
things were branded through creative merchandising.
The Result:
• Leveraging expertise in booth promotions, speaking
engagements, POS and merchandising — Lazlo assured
a high return on show attendance and then incorporated
the success into the web channel with the addition
of class modules, recorded at the show.
• Instructors and students were gained.
• The professional brand was impactfully broadcast
— and, anecdotally, the buzz has been palpable.
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