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Fathom Online
The Challenge:
Fathom Online is a Search Engine Marketing Agency
with a patented and powerful solution for its clients.
Because Fathom's offering is unique and unrivaled
— differentiation and clear articulation of value
was essential, in order to rise above the confusion
in the marketplace. The company commissioned Lazlo
Marketing to help them crystallize their sales message
and position the company as unquestionably superior,
beginning with an overhaul of their presentation materials.
The Solution:
By focusing on their innovation and distilling key
attributes, Lazlo Marketing provided Fathom Online
with a clear and consistent sales message and transformed
their presentation materials into a cohesive and impactful
communication vehicle.
The Result:
• Industry response to the company at speaking
engagements and mass-attended tradeshows, where new
tools were deployed — has been abundant, resulting
in immediate new business engagements and expansion
of the company's professional network.
• In a hectic channel — where Fathom's competition
has done a poor job of articulating value — the
company was suddenly positioned out ahead of the pack,
with a crystal-clear offering, poised to prosper.
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