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Directo
The Challenge:
The company offers a bankcard funded through direct
deposit, for financially unstable individuals who
are restricted from setting up a bank account. Historically,
the Directo business model was partnership based,
relying primarily on major corporations and HR departments
to promote its services and enroll employee customers.
The company realized it was missing a vast realm of
opportunity to directly engage the employee and drive
ongoing sales at a higher rate. Directo asked Lazlo
Marketing to help them convert their online leads
into customers — and then maintain a profitable
dialogue over time.
The Solution:
Lazlo Marketing developed a flexible e-mail program
that enabled Directo to easily communicate with its
leads — and provides ongoing consulting on customer
relationship management (CRM).
The Result:
• 80% increase in conversions to order
• Frequent delivery of marketing message encourages
faster orders
• Increase in meaningful
customer feedback, allowing Directo to continually
improve its offering
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